view thesis/pieces/bcg_ansoff.tex @ 106:ec7f73829415

archive the BCG and Ansoff templates
author meillo@marmaro.de
date Thu, 20 Nov 2008 21:15:03 +0100
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%\subsubsection*{\NAME{BCG} matrix}
%
%\begin{figure}
%	\begin{center}
%		\begin{verbatim}
% ---------------------------------------------------
%             |                  |                  |
% high market |  ?               | *                |
% growth      |                  |                  |
%             |                  |                  |
% ---------------------------------------------------
%             |                  |                  |
% low market  |  dog             | cow              |
% growth      |                  |                  |
%             |                  |                  |
% ---------------------------------------------------
%             |                  |                  |
%             | small rel.       | large rel.       |
%             | market share     | market share     |
%             |                  |                  |
%		\end{verbatim}
%	\end{center}
%	\caption{\NAME{BCG} matrix for electronic communication}
%	\label{fig:comm-bcg}
%\end{figure}
%
%
%
%\subsubsection*{Ansoff matrix}
%
%\begin{figure}
%	\begin{center}
%		\begin{verbatim}
% ---------------------------------------------------
%             |                  |                  |
% current     | email            | im               |
% products    |                  |                  |
%             |                  |                  |
% ---------------------------------------------------
%             |                  |                  |
% new         | UM               |                  |
% products    |                  |                  |
%             |                  |                  |
% ---------------------------------------------------
%             |                  |                  |
%             | current          | new              |
%             | market           | market           |
%             |                  |                  |
%		\end{verbatim}
%	\end{center}
%	\caption{Ansoff matrix for electronic communication}
%	\label{fig:comm-ansoff}
%\end{figure}