docs/diploma

diff thesis/pieces/bcg_ansoff.tex @ 106:ec7f73829415

find changesets by author, revision, files, or words in the commit message
archive the BCG and Ansoff templates
author meillo@marmaro.de
date Thu, 20 Nov 2008 21:15:03 +0100
parents
children
line diff
     1.1 --- /dev/null	Thu Jan 01 00:00:00 1970 +0000
     1.2 +++ b/thesis/pieces/bcg_ansoff.tex	Thu Nov 20 21:15:03 2008 +0100
     1.3 @@ -0,0 +1,53 @@
     1.4 +%\subsubsection*{\NAME{BCG} matrix}
     1.5 +%
     1.6 +%\begin{figure}
     1.7 +%	\begin{center}
     1.8 +%		\begin{verbatim}
     1.9 +% ---------------------------------------------------
    1.10 +%             |                  |                  |
    1.11 +% high market |  ?               | *                |
    1.12 +% growth      |                  |                  |
    1.13 +%             |                  |                  |
    1.14 +% ---------------------------------------------------
    1.15 +%             |                  |                  |
    1.16 +% low market  |  dog             | cow              |
    1.17 +% growth      |                  |                  |
    1.18 +%             |                  |                  |
    1.19 +% ---------------------------------------------------
    1.20 +%             |                  |                  |
    1.21 +%             | small rel.       | large rel.       |
    1.22 +%             | market share     | market share     |
    1.23 +%             |                  |                  |
    1.24 +%		\end{verbatim}
    1.25 +%	\end{center}
    1.26 +%	\caption{\NAME{BCG} matrix for electronic communication}
    1.27 +%	\label{fig:comm-bcg}
    1.28 +%\end{figure}
    1.29 +%
    1.30 +%
    1.31 +%
    1.32 +%\subsubsection*{Ansoff matrix}
    1.33 +%
    1.34 +%\begin{figure}
    1.35 +%	\begin{center}
    1.36 +%		\begin{verbatim}
    1.37 +% ---------------------------------------------------
    1.38 +%             |                  |                  |
    1.39 +% current     | email            | im               |
    1.40 +% products    |                  |                  |
    1.41 +%             |                  |                  |
    1.42 +% ---------------------------------------------------
    1.43 +%             |                  |                  |
    1.44 +% new         | UM               |                  |
    1.45 +% products    |                  |                  |
    1.46 +%             |                  |                  |
    1.47 +% ---------------------------------------------------
    1.48 +%             |                  |                  |
    1.49 +%             | current          | new              |
    1.50 +%             | market           | market           |
    1.51 +%             |                  |                  |
    1.52 +%		\end{verbatim}
    1.53 +%	\end{center}
    1.54 +%	\caption{Ansoff matrix for electronic communication}
    1.55 +%	\label{fig:comm-ansoff}
    1.56 +%\end{figure}