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comparison thesis/pieces/bcg_ansoff.tex @ 106:ec7f73829415

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archive the BCG and Ansoff templates
author meillo@marmaro.de
date Thu, 20 Nov 2008 21:15:03 +0100
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105:9c6a6c210e92 106:ec7f73829415
1 %\subsubsection*{\NAME{BCG} matrix}
2 %
3 %\begin{figure}
4 % \begin{center}
5 % \begin{verbatim}
6 % ---------------------------------------------------
7 % | | |
8 % high market | ? | * |
9 % growth | | |
10 % | | |
11 % ---------------------------------------------------
12 % | | |
13 % low market | dog | cow |
14 % growth | | |
15 % | | |
16 % ---------------------------------------------------
17 % | | |
18 % | small rel. | large rel. |
19 % | market share | market share |
20 % | | |
21 % \end{verbatim}
22 % \end{center}
23 % \caption{\NAME{BCG} matrix for electronic communication}
24 % \label{fig:comm-bcg}
25 %\end{figure}
26 %
27 %
28 %
29 %\subsubsection*{Ansoff matrix}
30 %
31 %\begin{figure}
32 % \begin{center}
33 % \begin{verbatim}
34 % ---------------------------------------------------
35 % | | |
36 % current | email | im |
37 % products | | |
38 % | | |
39 % ---------------------------------------------------
40 % | | |
41 % new | UM | |
42 % products | | |
43 % | | |
44 % ---------------------------------------------------
45 % | | |
46 % | current | new |
47 % | market | market |
48 % | | |
49 % \end{verbatim}
50 % \end{center}
51 % \caption{Ansoff matrix for electronic communication}
52 % \label{fig:comm-ansoff}
53 %\end{figure}