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changeset 106:ec7f73829415

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archive the BCG and Ansoff templates
author meillo@marmaro.de
date Thu, 20 Nov 2008 21:15:03 +0100 (2008-11-20)
parents 9c6a6c210e92
children 54c0b044f853
files thesis/pieces/bcg_ansoff.tex
diffstat 1 files changed, 53 insertions(+), 0 deletions(-) [+]
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--- /dev/null	Thu Jan 01 00:00:00 1970 +0000
+++ b/thesis/pieces/bcg_ansoff.tex	Thu Nov 20 21:15:03 2008 +0100
@@ -0,0 +1,53 @@
+%\subsubsection*{\NAME{BCG} matrix}
+%
+%\begin{figure}
+%	\begin{center}
+%		\begin{verbatim}
+% ---------------------------------------------------
+%             |                  |                  |
+% high market |  ?               | *                |
+% growth      |                  |                  |
+%             |                  |                  |
+% ---------------------------------------------------
+%             |                  |                  |
+% low market  |  dog             | cow              |
+% growth      |                  |                  |
+%             |                  |                  |
+% ---------------------------------------------------
+%             |                  |                  |
+%             | small rel.       | large rel.       |
+%             | market share     | market share     |
+%             |                  |                  |
+%		\end{verbatim}
+%	\end{center}
+%	\caption{\NAME{BCG} matrix for electronic communication}
+%	\label{fig:comm-bcg}
+%\end{figure}
+%
+%
+%
+%\subsubsection*{Ansoff matrix}
+%
+%\begin{figure}
+%	\begin{center}
+%		\begin{verbatim}
+% ---------------------------------------------------
+%             |                  |                  |
+% current     | email            | im               |
+% products    |                  |                  |
+%             |                  |                  |
+% ---------------------------------------------------
+%             |                  |                  |
+% new         | UM               |                  |
+% products    |                  |                  |
+%             |                  |                  |
+% ---------------------------------------------------
+%             |                  |                  |
+%             | current          | new              |
+%             | market           | market           |
+%             |                  |                  |
+%		\end{verbatim}
+%	\end{center}
+%	\caption{Ansoff matrix for electronic communication}
+%	\label{fig:comm-ansoff}
+%\end{figure}