1.1 --- a/thesis/tex/2-MarketAnalysis.tex	Tue Dec 23 13:13:05 2008 +0100
     1.2 +++ b/thesis/tex/2-MarketAnalysis.tex	Tue Dec 23 13:13:19 2008 +0100
     1.3 @@ -125,6 +125,7 @@
     1.4  
     1.5  
     1.6  \subsection{SWOT analysis}
     1.7 +\label{sec:swot-analysis}
     1.8  
     1.9  A \NAME{SWOT} analysis regards the strengths and weaknesses of a subject against the opportunities and threats of its market. The slightly altered form called \name{Dialectical {\smaller SWOT} analysis}, which is used here, is described in \cite{powerof2x2}. \NAME{SWOT} analysis should always focus on a specific specific goal to reach with the product. In this case, the main goal is to make email future-safe.
    1.10  
    1.11 @@ -135,6 +136,8 @@
    1.12  \url{http://www.dwheeler.com/guarded-email/guarded-email.html}
    1.13  \end{quote}
    1.14  
    1.15 +% fixme: hashcash
    1.16 +
    1.17  Opportunities of the market are large data transfers, coming from multimedia content, which becomes popular. If email is used as basis for unified messaging, lots of voice and video mail will need to be transferred. Email is weak related to that kind of data: the data needs to be encoded to \NAME{ASCII} and and stresses mail servers a lot.
    1.18  
    1.19  The use of various hardware to access mail is another opportunity of the market. The software and infrastructure needed to transfer mail within this network might be a weakness of the email system. %fixme: think about that