Mercurial > docs > diploma
view thesis/attic/bcg_ansoff.tex @ 288:8341092a7554 sixth preview version for Schaeffter and Traub
rework throughout ch04; minor other stuff
author | meillo@marmaro.de |
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date | Fri, 16 Jan 2009 14:51:08 +0100 |
parents | 2aad3d950640 |
children |
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%\subsubsection*{\NAME{BCG} matrix} % %\begin{figure} % \begin{center} % \begin{verbatim} % --------------------------------------------------- % | | | % high market | ? | * | % growth | | | % | | | % --------------------------------------------------- % | | | % low market | dog | cow | % growth | | | % | | | % --------------------------------------------------- % | | | % | small rel. | large rel. | % | market share | market share | % | | | % \end{verbatim} % \end{center} % \caption{\NAME{BCG} matrix for electronic communication} % \label{fig:comm-bcg} %\end{figure} % % % %\subsubsection*{Ansoff matrix} % %\begin{figure} % \begin{center} % \begin{verbatim} % --------------------------------------------------- % | | | % current | email | im | % products | | | % | | | % --------------------------------------------------- % | | | % new | UM | | % products | | | % | | | % --------------------------------------------------- % | | | % | current | new | % | market | market | % | | | % \end{verbatim} % \end{center} % \caption{Ansoff matrix for electronic communication} % \label{fig:comm-ansoff} %\end{figure}