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comparison thesis/tex/2-MarketAnalysis.tex @ 211:f2b8481789f6

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better diagrams and other small changes
author meillo@marmaro.de
date Sun, 04 Jan 2009 10:28:40 +0100
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24 \person{Lenke} and \person{Schmitz} \cite{lenke95} use the same criteria to classify \emph{new media}. %fixme: is this term common? 24 \person{Lenke} and \person{Schmitz} \cite{lenke95} use the same criteria to classify \emph{new media}. %fixme: is this term common?
25 They additionally divide into local and remote communication---the latter is presumed here---and by the number of communication participants. As communication technologies for n:m communication (like chat rooms) are usable for 1:1 too (private chat), and ones for 1:1 (email) are usable for n:m (mailing lists), a classification by participant structures is omitted here. 25 They additionally divide into local and remote communication---the latter is presumed here---and by the number of communication participants. As communication technologies for n:m communication (like chat rooms) are usable for 1:1 too (private chat), and ones for 1:1 (email) are usable for n:m (mailing lists), a classification by participant structures is omitted here.
26 26
27 Figure \ref{fig:comm-classification} shows a classification of communication technologies sorted by the properties synchronous/asynchronous and written/recorded. Email and \NAME{SMS} are written and asynchronous communication; \NAME{IM} and chats are written information too, but synchronous. Recorded information are voice mail and video messages as examples for asynchronous communication. VoIP is an example for synchronous communication. 27 Figure \ref{fig:comm-classification} shows a classification of communication technologies sorted by the properties synchronous/asynchronous and written/recorded. Email and \NAME{SMS} are written and asynchronous communication; \NAME{IM} and chats are written information too, but synchronous. Recorded information are voice mail and video messages as examples for asynchronous communication. VoIP is an example for synchronous communication.
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29 One might be surprised to find Instant \emph{Messaging} not in the group of \emph{message} communication. Instant Messaging could be put in both groups because it allows asynchronous communication additional to being a chat system. The reasons why it is sorted to dialog communication are its primary use for dialog communication and the very fast---instant---delivery time. 29 \begin{figure}
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31 Email is not limited to written information, at least since the advent of \NAME{MIME}, which allows to include multimedia content in textual email messages. Thus recorded information can be sent as sub parts of emails. The same applies to Instant Messaging too, where file transfer is an additional sub service offered by most systems. In general recorded information can be transmitted in an encoded textual form.
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35 \input{kvmacros}
36 \kvunitlength=3cm
37 \kvnoindex
38
39 \begin{figure} %fixme: table or figure?
40 \begin{center} 30 \begin{center}
41 \input{input/comm-classification.tex} 31 \includegraphics[scale=0.75]{img/comm-classification.eps}
42 \end{center} 32 \end{center}
43 \caption{Classification of electronic communication} 33 \caption{Classification of electronic communication}
44 \label{fig:comm-classification} 34 \label{fig:comm-classification}
45 \end{figure} 35 \end{figure}
46 36
37 One might be surprised to find Instant \emph{Messaging} not in the group of \emph{message} communication. Instant Messaging could be put in both groups because it allows asynchronous communication additional to being a chat system. The reasons why it is sorted to dialog communication are its primary use for dialog communication and the very fast---instant---delivery time.
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39 Email is not limited to written information, at least since the advent of \NAME{MIME}, which allows to include multimedia content in textual email messages. Thus recorded information can be sent as sub parts of emails. The same applies to Instant Messaging too, where file transfer is an additional sub service offered by most systems. In general recorded information can be transmitted in an encoded textual form.
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50 \subsection{Life cycle analysis} 44 \subsection{Life cycle analysis}
51 Life cycle analysis are common for products but also for technologies. This one here is for electronic communication technologies. The first dimensions regarded is the life time of the subject. It is segmented into the introduction, growth, mature, saturation, and decline phases. The second dimension can display sales, market share, importance, or similar values. The graph has always an S-line shape, with a slow start, a rapidly increasing first half, the highest level in the third quarter, and a slowly declining end. Reaching the end of the life cycle means, the subject is inherited by its successor or the market situation changed thus making it old fashioned. 45 Life cycle analysis are common for products but also for technologies. This one here is for electronic communication technologies. The first dimensions regarded is the life time of the subject. It is segmented into the introduction, growth, mature, saturation, and decline phases. The second dimension can display sales, market share, importance, or similar values. The graph has always an S-line shape, with a slow start, a rapidly increasing first half, the highest level in the third quarter, and a slowly declining end. Reaching the end of the life cycle means, the subject is inherited by its successor or the market situation changed thus making it old fashioned.
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53 The current position on the life cycle of the introduced communication technologies is depicted in figure \ref{fig:comm-lifecycle}. It is important to notice that there is no time line matching for all of them---some life cycles are shorter than others---the shape of the graph, however, is the same. 47 The current position on the life cycle of the introduced communication technologies is depicted in figure \ref{fig:comm-lifecycle}. It is important to notice that there is no time line matching for all of them---some life cycles are shorter than others---the shape of the graph, however, is the same.
54 48
55 Video messages and voice mail are technologies in the introduction phase. Voice over \NAME{IP} is heavily growing these days. Instant Messaging has reached maturation, but still growing. Email is an example for a technology in the saturation phase. Declining does none of the above mentioned; telefax is an example for a declining technology.
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57 \begin{figure} 49 \begin{figure}
58 \begin{center} 50 \begin{center}
59 \input{input/comm-lifecycle.tex} 51 \includegraphics[scale=0.75]{img/comm-lifecycle.eps}
60 \end{center} 52 \end{center}
61 \caption{Life cycle of electronic communication technologies} 53 \caption{Life cycle of electronic communication technologies}
62 \label{fig:comm-lifecycle} 54 \label{fig:comm-lifecycle}
63 \end{figure} 55 \end{figure}
64 56
57 Video messages and voice mail are technologies in the introduction phase. Voice over \NAME{IP} is heavily growing these days. Instant Messaging has reached maturation, but still growing. Email is an example for a technology in the saturation phase. Declining does none of the above mentioned; telefax is an example for a declining technology.
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65 Email ranges in the saturation phase, which is defined by a saturated market, no more products are needed, there is no more growth. This means, email is a technology used by everyone who want to use it. It is a standard technology. The current form of email in the current market is on the top of its life cycle. The future is decline, sooner or later. 59 Email ranges in the saturation phase, which is defined by a saturated market, no more products are needed, there is no more growth. This means, email is a technology used by everyone who want to use it. It is a standard technology. The current form of email in the current market is on the top of its life cycle. The future is decline, sooner or later.
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67 But life cycles positions change as the subject or the market changes. An examples is the \name{Flash} animation software. The product's change from a drawing and animation system to a technology for website building, advertising, and movie distribution, and the then changing target market, made it slip back on the life cycle. If the email system would evolve to become the basis for Unified Messaging (see section \ref{sec:unified-messaging}), a similar slip back would be the consequence. An example for a changing market are the \NAME{DVD} standards \NAME{DVD+} and \NAME{DVD$-$}. With the upcoming next generation formats BlueRay and \NAME{HD-DVD}, a much sooner decline of \NAME{DVD+} and \NAME{DVD$-$} started, even before reaching their last development steps in storage size. Such can happen to email too, if Unified Messaging is a revolution to the email system instead of an evolution. 61 But life cycles positions change as the subject or the market changes. An examples is the \name{Flash} animation software. The product's change from a drawing and animation system to a technology for website building, advertising, and movie distribution, and the then changing target market, made it slip back on the life cycle. If the email system would evolve to become the basis for Unified Messaging (see section \ref{sec:unified-messaging}), a similar slip back would be the consequence. An example for a changing market are the \NAME{DVD} standards \NAME{DVD+} and \NAME{DVD$-$}. With the upcoming next generation formats BlueRay and \NAME{HD-DVD}, a much sooner decline of \NAME{DVD+} and \NAME{DVD$-$} started, even before reaching their last development steps in storage size. Such can happen to email too, if Unified Messaging is a revolution to the email system instead of an evolution.
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158 Figure \ref{fig:email-swot} displays the \NAME{SWOT} analysis in a handy overview. It is easy to see, that the opportunities outweigh. This indicates a still increasing technology. %fixme: ref 152 Figure \ref{fig:email-swot} displays the \NAME{SWOT} analysis in a handy overview. It is easy to see, that the opportunities outweigh. This indicates a still increasing technology. %fixme: ref
159 153
160 \begin{figure} 154 \begin{figure}
161 \begin{center} 155 \begin{center}
162 \input{input/email-swot.tex} 156 %\input{input/email-swot.tex}
157 \includegraphics[scale=0.75]{img/email-swot.eps}
163 \end{center} 158 \end{center}
164 \caption{\NAME{SWOT} analysis for email} 159 \caption{\NAME{SWOT} analysis for email}
165 \label{fig:email-swot} 160 \label{fig:email-swot}
166 \end{figure} 161 \end{figure}
167 162