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comparison thesis/tex/2-MarketAnalysis.tex @ 406:1d527ad76c97

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author meillo@marmaro.de
date Sun, 08 Feb 2009 23:51:48 +0100
parents b357dfc509b5
children 4b151c1b3835
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58 \end{center} 58 \end{center}
59 \caption{Life cycle of electronic communication technologies} 59 \caption{Life cycle of electronic communication technologies}
60 \label{fig:comm-lifecycle} 60 \label{fig:comm-lifecycle}
61 \end{figure} 61 \end{figure}
62 62
63 Video messages and voice mail are technologies in the introduction phase. Voice over \NAME{IP} is heavily growing these days. Instant Messaging has reached maturation and is still growing. Email is an example for a technology in the saturation phase. Telefax, for instance, is a declining technology. 63 Video messages and voice mail are technologies in the introduction phase. Voice over \NAME{IP} is heavily growing these days. Instant Messaging has reached maturation and is still growing. Email is an example for a technology in the saturation phase. Fax, for instance, is a declining technology.
64 \index{fax} 64 \index{fax}
65 65
66 Email ranges in the saturation phase which is defined by a saturated market. No more products are needed: there is no more growth. This means, email is a technology which is used by everyone who want to use it. It is a standard technology. The current form of email in the current market is on the top of its life cycle. The future is decline, sooner or later. 66 Email ranges in the saturation phase which is defined by a saturated market. No more products are needed: there is no more growth. This means, email is a technology which is used by everyone who want to use it. It is a standard technology. The current form of email in the current market is on the top of its life cycle. The future is decline, sooner or later.
67 67
68 But life cycles positions change as the subject or the market changes. An examples is the \name{Flash} animation software \citeweb{flash:homepage}. The product's change from a drawing and animation system to a technology for website creation, advertising, and movie distribution, and the thus changing target market, made it slip back on the life cycle. If the email system would evolve to become the basis for Unified Messaging (see section~\ref{sec:unified-messaging}), a similar slip back would be the consequence. 68 But life cycles positions change as the subject or the market changes. An examples is the \name{Flash} animation software \citeweb{flash:homepage}. The product's change from a drawing and animation system to a technology for website creation, advertising, and movie distribution, and the thus changing target market, made it slip back on the life cycle. If the email system would evolve to become the basis for Unified Messaging (see section~\ref{sec:unified-messaging}), a similar slip back would be the consequence.
177 \index{smtp!store-and-forward} 177 \index{smtp!store-and-forward}
178 178
179 The use of different hardware to access mail is another opportunity of the market. But as more hardware gets involved, the networks become more complex. Thus the need for more software and infrastructure to transfer mail within the growing network might be a weakness of the email system. 179 The use of different hardware to access mail is another opportunity of the market. But as more hardware gets involved, the networks become more complex. Thus the need for more software and infrastructure to transfer mail within the growing network might be a weakness of the email system.
180 180
181 An opportunity of the market and at the same time a strength of electronic mail is its standardization. Few other communication technologies are standardized, and thus freely available, in a similar way. Another opportunity and strength is the modular and extensible structure of electronic mail; it can easily evolve to new requirements. 181 An opportunity of the market and at the same time a strength of electronic mail is its standardization. Few other communication technologies are standardized, and thus freely available, in a similar way. Another opportunity and strength is the modular and extensible structure of electronic mail; it can easily evolve to new requirements.
182 \index{email!standardiziation} 182 \index{email!standardization}
183 183
184 The increasing integration of communication channels is an opportunity for the market. But deciding whether it is a weakness or strength of email is difficult. Due to the impossibility to integrate synchronous stream data and large binary data, it is a weakness. But it is also a strength, because arbitrary asynchronous communication data already can be integrated. On the other hand, the integration might be a threat too, because integration often leads to complexity of software. Complex software is more error prone and thus less reliable. This, however, could again be a strength of electronic mail because its modular design decreases complexity. 184 The increasing integration of communication channels is an opportunity for the market. But deciding whether it is a weakness or strength of email is difficult. Due to the impossibility to integrate synchronous stream data and large binary data, it is a weakness. But it is also a strength, because arbitrary asynchronous communication data already can be integrated. On the other hand, the integration might be a threat too, because integration often leads to complexity of software. Complex software is more error prone and thus less reliable. This, however, could again be a strength of electronic mail because its modular design decreases complexity.
185 185
186 Figure~\ref{fig:email-swot} displays the \NAME{SWOT} analysis in a handy overview. It is obvious to see, that the opportunities outweigh. This is an indicator for a still increasing market. 186 Figure~\ref{fig:email-swot} displays the \NAME{SWOT} analysis in a handy overview. It is obvious to see, that the opportunities outweigh. This is an indicator for a still increasing market.
187 \index{swot analysis} 187 \index{swot analysis}