docs/diploma
annotate thesis/attic/bcg_ansoff.tex @ 374:3445852ed736
applied comments by henry atting and jochen roth
| author | meillo@marmaro.de |
|---|---|
| date | Mon, 02 Feb 2009 12:04:32 +0100 |
| parents | ec7f73829415 |
| children |
| rev | line source |
|---|---|
| meillo@106 | 1 %\subsubsection*{\NAME{BCG} matrix} |
| meillo@106 | 2 % |
| meillo@106 | 3 %\begin{figure} |
| meillo@106 | 4 % \begin{center} |
| meillo@106 | 5 % \begin{verbatim} |
| meillo@106 | 6 % --------------------------------------------------- |
| meillo@106 | 7 % | | | |
| meillo@106 | 8 % high market | ? | * | |
| meillo@106 | 9 % growth | | | |
| meillo@106 | 10 % | | | |
| meillo@106 | 11 % --------------------------------------------------- |
| meillo@106 | 12 % | | | |
| meillo@106 | 13 % low market | dog | cow | |
| meillo@106 | 14 % growth | | | |
| meillo@106 | 15 % | | | |
| meillo@106 | 16 % --------------------------------------------------- |
| meillo@106 | 17 % | | | |
| meillo@106 | 18 % | small rel. | large rel. | |
| meillo@106 | 19 % | market share | market share | |
| meillo@106 | 20 % | | | |
| meillo@106 | 21 % \end{verbatim} |
| meillo@106 | 22 % \end{center} |
| meillo@106 | 23 % \caption{\NAME{BCG} matrix for electronic communication} |
| meillo@106 | 24 % \label{fig:comm-bcg} |
| meillo@106 | 25 %\end{figure} |
| meillo@106 | 26 % |
| meillo@106 | 27 % |
| meillo@106 | 28 % |
| meillo@106 | 29 %\subsubsection*{Ansoff matrix} |
| meillo@106 | 30 % |
| meillo@106 | 31 %\begin{figure} |
| meillo@106 | 32 % \begin{center} |
| meillo@106 | 33 % \begin{verbatim} |
| meillo@106 | 34 % --------------------------------------------------- |
| meillo@106 | 35 % | | | |
| meillo@106 | 36 % current | email | im | |
| meillo@106 | 37 % products | | | |
| meillo@106 | 38 % | | | |
| meillo@106 | 39 % --------------------------------------------------- |
| meillo@106 | 40 % | | | |
| meillo@106 | 41 % new | UM | | |
| meillo@106 | 42 % products | | | |
| meillo@106 | 43 % | | | |
| meillo@106 | 44 % --------------------------------------------------- |
| meillo@106 | 45 % | | | |
| meillo@106 | 46 % | current | new | |
| meillo@106 | 47 % | market | market | |
| meillo@106 | 48 % | | | |
| meillo@106 | 49 % \end{verbatim} |
| meillo@106 | 50 % \end{center} |
| meillo@106 | 51 % \caption{Ansoff matrix for electronic communication} |
| meillo@106 | 52 % \label{fig:comm-ansoff} |
| meillo@106 | 53 %\end{figure} |